Public Relations Society or America Northeast District

2021 Program At-a-Glance

Tuesday, June 15

Happy Half Hour (4.30 p.m.)

Chat with your colleagues attending the conference and complete your personal profile. A demonstration of the technology will also be provided to help prepare you for the conference.

Thursday, June 17

Welcome (1 p.m.)
Linda Thomas Brooks - PRSA Chief Executive Officer

The 5 Ways Artificial Intelligence Has Changed Public Relations (1:05 - 1:50 p.m.) 
Keynote Speaker Christopher Penn

Breakout Sessions (2 - 2:45 p.m.)

Using Purpose to Design a Better Communications Strategy
Sara Thomas and Holly Sydnor

How to Optimize, Measure, and Report on Social Media Marketing
Giselle Mahoney and Dana Alexander Nolfe

The Power of Positive Storytelling - During the COVID-19 Crisis
Pam Fultz, APR

Breakout Sessions (3 - 3:45 p.m.)

Is Your Crisis Communications Plan Still in a 3-Ring Binder?
Jeffrey Davis, APR

Common-Sense Internal Comms for a Brave, New Virtual World
Lynnea Olivarez

How To Pitch To Podcasts To Land Interviews That Become Evergreen
Michelle Glogovac

Wrapup (3:45 - 4 p.m.)

Wine Down Reception (4 - 5 p.m.)
Michelle Olson, APR, National Board Chair

With special guests: Jennifer Banks, Corporate Communications with Tik Tok, and Mavis Baah Jones, Communications Manager with Facebook

Friday, June 18

Welcome (9 a.m.)
Yvette Sterbenk - PRSA Northeast District Chair

A Vision for Now (9:05 - 9:50 a.m.)
Keynote Speaker Christal Brown

Breakout Sessions (10 - 10:45 a.m.)

Where Danger Lurks: Protecting Against Reputational Crises from the Inside Out
Jon Goldberg   

Using Data to Drive Content Strategy
Brian Piper

A Seat At The Table: Candid Conversation on Diversity, Equity, and Inclusion…” Are you ready to talk?”
Kevin M. Coleman

Breakout Sessions (11 - 11:45 a.m.)

Best Practices for Digital Internal and Client Collaboration 
Joe Stabb, Ph.D., APR and Alexis Bowering

Consumer PR: Driving Traffic and Sales with Creativity
Julie Dennehy, APR

Pearls of Wisdom from PR's Road Warriors: Positioning Yourself & Your Organization For Success
Robin P. Schell, APR, Fellow PRSA, Clark Dumont, APR, Gail Winslow, APR and Gail Rymer

Wrapup (11:45 a.m. - 12:30 p.m.)
Felicia Blow, APR, PhD., National Board Chair-Elect

Information and Raffle to Next Year's District Conference in Albany, NY

* Please note that all sessions are recorded and will be made available to all attendees following the conference. 

Register today!