Work With Lasting Impact
Sharon will share her career journey as the CEO of Partners + Napier, a national agency at the forefront of the convergence of communications. Sharon’s leadership, learnings and insights into how she’s built a modern cross-functional agency will inform and inspire attendees at any stage of the career cycle. Experience visual examples of brands who are successfully harnessing data, technology and consumer-driven insights leaving a mark on business, people and culture.
Sharon will be joined by Pete VonDerLinn, her firm's Executive Creative Director, who will share the strategy and process behind Effie Award-winning campaigns guided by the philosophy of "effectivity." Sharon and Pete will share example case studies from both iconic and emerging brands. Attendees will observe how marketing messages can be delivered in culturally relevant ways across paid, earned, owned and shared media channels.
About Sharon Napier
Named one of the "100 Most Influential Women in Advertising" by Ad Age, Sharon's entrepreneurial spirit and lifelong career growing creative agencies has earned her a reputation as one of the most recognizable and trusted voices in the industry.
Sharon founded the values-driven advertising agency Partners + Napier in Upstate New York in 2004 and has since grown the agency to a nationally recognized team of 150, with clients including Constellation Brands, BMW Financial Services, Friendship Dairies, Excellus BlueCross BlueShield, BurgerFi, Schuman Cheese, and Delta Vacations.
Partners + Napier was twice named one of Ad Age's Best Places to Work in Marketing & Media, and was named one of the top small agencies in North America. The agency continues to rack up honors in creative effectiveness including multiple Effie Awards.
Sharon is also a frequent speaker at industry events including the 4A's Transformation Conference, Ad Age's Small Agency Conference and Advertising Week, and has shared her story and insights with The New York Times, the Wall Street Journal, Adweek, Campaign US and numerous others.
How Headlines are Made from Washington: Lessons from the White House
Senior Vice President, Glover Park Group
Social and digital media came of age between the past two White House administrations and with it, how news was consumed, spread and shared is forever reshaped. Twitter drives the day and White House press briefings have become fodder for late night sketch comedy. Liz Allen, former Deputy Communications Director for President Obama, gives us a behind-the-curtain look at a pivotal time that redefined the landscape and what it means for the future of communications.
About Liz Allen
Liz Allen is a Senior Vice President in the Glover Park Group’s (GPG) Strategic Communications division in Washington, DC, leading integrated communications campaigns and providing strategic counsel to a range of philanthropic, corporate, non-profit and entertainment clients. She specializes in message strategy, project and crisis management, and executive leadership communications.
Prior to GPG, Liz served at the White House as Deputy Communications Director and Deputy Assistant to President Barack Obama, culminating eight years of service in the Obama Administration where she held a number of roles including White House Director of Message Planning and Deputy Director of Communications to Vice President Joe Biden. During her seven years at the White House, Liz drove communications planning around the President’s priorities, domestic and foreign policies, and legislative and outreach strategy. She managed complex message events, groundbreaking interviews and documentaries, and press coverage for President Obama and Vice President Biden across the United States and in more than 30 foreign countries on five continents.
Liz’s experience in public service extends to the U.S. Department of State, where she served as Director of Public Affairs for Educational and Cultural Affairs, focusing on public diplomacy and the impact of people-to-people exchange programs and international education. She previously worked at the State Department on human trafficking and international women’s issues. In August 2016, Liz was named to the U.S. Presidential Delegation to the Olympic Summer Games Opening Ceremonies and traveled to Rio de Janeiro, Brazil, on behalf of the White House with Secretary of State John Kerry.
Liz got her start in politics in 2008 working on the Democratic National Convention in Denver, Colorado, and managing statewide GOTV operations for the Obama-Biden Presidential Campaign in Pennsylvania. She graduated Magna Cum Laude and Phi Beta Kappa with a degree in Political Science and minor in Sociology from the State University of New York (SUNY) College at Geneseo, where she returned to give the commencement address in 2016. Liz is a proud Buffalo, New York, native and devoted Buffalo Bills fan.